bestlife4us about us

Our mission is to simplify purchasing decisions.

Bestlife4us spends thousands of hours researching, analyzing, and testing products to recommend the best picks for most consumers. We only make money if you purchase a product through our links, and we never accept free products from manufacturers.

Our goal is to make it easy for you to pick the best product and to be confident in your decision.


How we do it

When you’re getting ready to buy a product, you have a lot of options. There may be hundreds of products to choose from, dozens of them with user reviews that make them sound equally great. It can be confusing and time-consuming to cut through the data to find the best product for you.

That’s where we come in.

Our reviewers and subject matter experts evaluate the dozens (or hundreds) of available products in each category, and from them, select the shortlist of the most promising and best-selling products — the products in each category that really matter.

When we decide you, the consumer, would benefit from additional product insight, we buy these products, just like you would, and subject them to independent evaluation and tests.

how we do it


Independent testing

In many cases, we build our own test equipment to evaluate products and test them against each other. Why? Because reliable testing requires repeatable tests, and just handing products to people to try out isn’t enough. While we test many of the products we review, for some product categories we solely use research and consumer feedback to create the information in our review.

Independent testing

“We gather insights from those who use the products day in and day out to help us build review methodologies and design new ways to research and test products.”

 


Expert advice

How do we know what to look for in a product? We interview industry experts, contractors, and other super-users before our review process begins.

Our expert advisors and experts in residence include physicians, who provide guidance on testing health-related products, PhDs with backgrounds in nutrition and other speciality areas, building contractors who use power tools every day of their work lives, and professional chefs who know what works and what doesn’t in kitchen appliances.


Consumer feedback

Finally, we consider the opinions of buyers like you, who have already invested their money and time in using the products. We survey readers regularly to seek their opinions on products, and we also pore over the product evaluations left online, to develop a clear picture of the strengths and weakness that a product may exhibit over time. That’s because our lab testing can evaluate the performance of a product, but only long-term real-world use will turn up durability and other design flaws.

Consumer feedback

Our independent product testing happens in our labs and in the field, where we use the products like you would at home.


Where we test

Where we test

When we test products, we evaluate them in real-world settings like where you would use them as a consumer. This helps us understand if the product has longevity and value.


Product acquisition

We purchase every product we review with our own funds. We never accept anything from product manufacturers. Our goal is to be 100% objective in our analysis, and we do not want to run the risk of being swayed by products provided at no cost.

By purchasing products through normal retail channels, we also avoid the risk of a manufacturer sending us ‘juiced up’ models. We review exactly what consumers buy off the shelf.

If, during testing, we find a product that performs much worse than expected we will buy an additional unit and re-run our testing, to make sure we did not receive a bad copy of it.

Product acquisition

 


Where reviewed products go

A few weeks after we’re done testing and reviewing a product, we donate it to a nonprofit olian charitable organization – either for specific use by the charity or to be sold to raise funds for the organization.


Our promise

We strive to provide value to readers by making solid and reliable buying recommendations. We make money when a reader clicks through to a product buying page and purchases a product. It doesn’t matter which one, though – we earn the referral fee on any item you buy. We are not biased to pick one item over another. Our sole focus is delivering the best review possible.

If we fail to win your trust and guide you to a purchasing decision, we do not make anything.

We are in this for the long haul, and we succeed only by running trustworthy and accurate product reviews. If we fail at recommending the best product, our readers won’t come back.


Our team

BestLife4Us was started by entrepreneurs with three decades of business experience. The company was incubated out of the Harvard Innovation Lab, and our senior management team has educational backgrounds from Harvard Business School, Stanford, Berkeley, Northwestern, Notre Dame, West Point, and the US Army’s Airborne and Ranger Schools, in addition to corporate experience at Google, Tesla, LinkedIn, and the US Army.